2008 JEL Rodeo

YEEHAW! We gathered 30+ youth in Des Moines on May 3rd for a bucking good time at the 2008 JEL Rodeo. We disapproved of Copenhagen's sponsorship of the Professional Bull Rider's event at Wells Fargo that weekend, so we decided to spread our message and offer a healthy alternative that included pony rides, a mechanical bull, dunk-the-big-tobacco-exec-tank, and a meet and greet session with PBR champion and tobacco prevention advocate, Wiley Peterson. Definitely an event to remember so check out the pics!